Cutthroat Barbers
Local Business, Barbershop
Houston, TX
Low conversions, no SEO, low rank
Increased conversions by 22% and page 1 rank on all keywords
Cutthroat Barbers was on page 10+ for their high volume keywords like "Barbershop near me"
Users were landing on pages without "Book now" buttons and leaving causing lower conversions
Missing info, low rank and no replies to reviews. The Google Business Profile was suffering
Finding talent is hard but with no "careers" page to accept applications, their search for talented barbers was difficult
Identified keywords totaling in 15K searches per month. Implemented white-hat SEO techniques growing their page rank from 10+ to page 1.
Conversion Rate Optimization strategy implemented by moving or adding "book now" buttons on every page. Conversion rates are nearly 80%, up from 60%
With 3 separate locations, we improved their Google Business rank to top 3 in their respective areas for high volume keywords. This resulted in more bookings
Our actions resulted in ~300 more bookings per month than the previous average. Also by creating a "careers" page, they were able to accept applications from talented Barbers with ease
Monday.com for Project Management
SEMRush.com for SEO research & strategy
White-Hat (Google approved) SEO Techniques to increase rank
Google Analytics (GA4) to understand user engagement and behavior