Republic Grand Ranch, a Patten Property project. 3 generations of Land Development expertise
Property Management / Land Sales
Willis, TX (Montgomery County)
Massive property management company with multiple projects needing help executing their organic digital strategy
Keyword research leading to optimized ALT Tags for 4K content. Published content on multiple platforms, multiple times per week
Being family owned & operated lead to gaps in the marketing strategy. Specifically organic reach was nearly 0%
Unclear exactly who their target market is, RGR (Patten Properties) was at a loss for what resonates with their audience
Republic Grand Ranch & Patten Properties had not performed SEO on their websites leading to being outranked by lower quality competitors
Republic Grand Ranch desired a system in which the content they produce can be efficiently published to social media
We helped identify keywords and volumes allowing us to strategize based on what is being searched
We asked questions, studied the niche and analyzed competitors to understand who the target market is. We created a customer avatar which allowed us to further drill down on the market and segments we are targeting
Working with their in-house content creator, we setup a system for him to shoot and produce Reels, Posts and story content across 7+ social media platforms
We optimized the content with Alt tags & titles then moved to publishing it. We hold bi-monthly content reviews to align on strategy and tone
Monday.com for project management
SEMRush.com for SEO research
Google Analytics for data tracking